1 B11-3404030BA STEERING COLUMN WITH IGNITION LOCK CASE
2 B11-3406100BA PIPE ASSY – PRESSURE
3 B11-3406200BA PIPE ASSY – OIL SUCTION
Most of the rising stars in the auto industry have to take the road of “high quality and low price”, that is, to improve the equipment level at the same price in exchange for market awareness. This is also the road to success that both Japan and South Korea have experienced. Under the guidance of this idea, the configuration prepared by Chery for the EASTAR B11 of the East can be described as rich to the point of dazzling. Equipment such as 4-door electric windows, double front airbags, 6-disc CD stereo and adjustable steering column are recognized by domestic users as the entry-level configuration of intermediate vehicles. Dongfang’s EASTAR B11 also included automatic constant temperature air conditioning, 8-way electric adjustable driver’s seat and seat heating system in the standard equipment list. The price of 2.4 standard model is only 166000, which really gives people a lot of surprises. The top-level configuration of the Oriental EASTAR B11 will be equipped with DVC entertainment system, electric skylight, GPS navigation equipment, etc., and the price will still be attractive. In addition, the electric curtain of the rear window, the rear armrest through the trunk, and the 760mm space between the front and rear seat backs will provide tangible benefits to the rear passengers. It can be said that the EASTAR B11 of the East has taken into account the needs of the front and rear seats to a great extent.
Of course, whether a car is good or not, the equipment is one aspect, but not all. People who buy an intermediate car care not only about its equipment and price, but also about another soft index: feeling. This is a difficult standard to grasp, because everyone has his own standard to measure. Similarly, leather seats have different classification methods such as texture, softness, hardness and color system. They can be moved only if they meet the taste of specific buyers. This is the problem that ‘feeling’ needs to be solved. For Chery, it will take some time to grasp such details, but some aspects can meet the requirements. For example, the exquisite front and rear 4-stage adjustable headrest makes the neck natural and comfortable; The sensitive keys of the power window have a delicate feel; The door adopts double-layer sound insulation, and only makes a low sound when closed; Other details need to be improved, such as the sound generated when the two knobs on the automatic air conditioner and stereo rotate is not completely consistent, and the selection of some equipment materials needs to be improved.